the-benefits-of-inmobi-mediation-for-retail-media 
InMobi
OCTOBER 12, 2021
We can learn a lot about what the future of retail media holds by looking at the evolution of programmatic media. As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers.
InMobi
JULY 15, 2021
After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers.
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