Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha
Digiday
JANUARY 15, 2023
“I know it’s cliché to say, but Generation Alpha truly is unlike any before it, and if companies aren’t learning and understanding Gen Alpha now, they could be blindsided by their behaviors when they gain purchasing power as consumers.” Is it too early to now focus on Gen Alpha? Some agencies and marketers think not.
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