Why-In-App-Marketing-is-So-Critical-Right-Now 
Monetize More
DECEMBER 29, 2022
So, you’ve decided to venture into programmatic video. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. App names, Domain. Predicted Viewability Bucket. Now, in the second phase, i.e
Single Grain
JULY 18, 2023
If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. The bids are based on the target audience, ad placement relevance, and campaign goals.
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