Ad Monsters

NOVEMBER 14, 2022

For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect? Will it put more money in the publisher’s pocket and perform better for the advertiser? AB: You said that , “standard native advertising is no longer enough for advertisers and brands.”

Machine Learning

Monetize More

JUNE 6, 2023

Rich Media Ads: Utilize visually appealing formats that go beyond static images, such as carousel ads, augmented reality (AR) experiences, or 360-degree videos. Ad Placement Optimization: Use automated algorithms and machine learning to analyze historical data and optimize ad placements.

Viewability

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Semantic search.

Advertising

Single Grain

APRIL 25, 2023

Google uses machine learning to segment users based on their online activity and uses this information to serve ads that are relevant to the individual. The ads that are shown to users on the Discovery feed are quite different from Google Search Ads as the ads are driven by Google AI and not user queries.

CPA

VideoWeek

JULY 18, 2022

The Inventory Filter is designed to give advertisers more control over the content that appears next to their ads. Powered by machine learning, the filter is informed by TikTok policy guidelines, as well as the Global Alliance for Responsible Media (GARM) Brand Safety Floor and Brand Suitability Framework. The Week in TV.

Media