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WPP Stream and The Cost of Trust in Advertising

InMobi

DECEMBER 6, 2016

Fraud protection, brand safety, audience verification and viewability measurement are all pre-requisites and offer multiple choices of vendors for each standard. Are we investing more in supporting third party verification services than we are in innovation? Could this hold back innovation?

Verification services 52
Verification services Advertising Viewability Impressions 52
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The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

Running campaigns this way allows the media agency to have two sets of servers tracking impressions (the first being the publishers metrics) and clicks, which is an additional layer of verification and is safer than simply relying on the publisher’s numbers alone. What specific websites/apps the ad ran on.

Advertising 52
Advertising Ad Server Ad Exchange Retargeting 52
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