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WPP Stream and The Cost of Trust in Advertising

InMobi

DECEMBER 6, 2016

Fraud protection, brand safety, audience verification and viewability measurement are all pre-requisites and offer multiple choices of vendors for each standard. Are we investing more in supporting third party verification services than we are in innovation? Could this hold back innovation?

Verification services 52
Verification services Advertising Viewability Impressions 52
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The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

Verification Tech Verification services add an additional layer of tech to each ad campaign. The additional information an advertiser gains using a verification service would include things like: The percent of ads displayed that were viewable to the end user. What specific websites/apps the ad ran on.

Advertising 52
Advertising Ad Server Ad Exchange Retargeting 52
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