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Browsi Announces Corporate Rebrand Reflecting Expansion Into Video and Becoming an All-in-One Ad Platform

Martech Series

With close to 10 billion monthly impressions, Browsi has established itself as the leading AI-driven company to empower publishers and content creators to gain control of their digital real estate. Since founding Browsi, we have been working hard to empower publishers to gain control of their digital real estate.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. In-app ad moments. Image: Lyft Media. Rokt technology. Rokt’s intelligence is driven by billions of ecommerce transactions.

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AI in Content Marketing

Martech Series

The Content Strategy tool from HubSpot uses machine learning to assist marketers in finding high-quality content ideas that convert efficiently and helps to verify those content ideas as quickly as possible. The most impressive tool for content creation is Acrolinx. HubSpot – An AI Powered Content Strategy Tool.

Marketing 132
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17 Best Paid Media Tools for Marketers

Single Grain

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Impression shares.

Media 127
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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. Dynamic Formats and Ad Creative : If you're using Dynamic Ads, this machine-learning option delivers a personalized version of the ad to everyone who sees it, based on which ad types they are most likely to respond to.

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20 Top Women in Media & Ad Tech to Look Out For

Ad Monsters

With over 20 years of marketing experience, Morgan provides innovative, integrative marketing programs for start-ups and global projects in B2B, Ad Tech, SaaS, Real Estate, Legal, and Higher Education that build brand share, revenue, growth, and customer retention. Christine Jennings has quite an impressive resume.

Ad Tech 105
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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.