Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
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MARCH 2, 2023
Advanced techniques and tools such as frequency capping and bid forecasting can further increase the efficiency of each campaign by allowing advertisers to test, control, evaluate, and even predict certain campaign variables. Real-Time Bidding: Future The future of Real-Time Bidding (RTB) in the adtech industry looks promising.
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