Remove GDPR Remove Healthcare Remove Mobile Ads Remove ROI
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Why do marketers need identity resolution platforms?

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending.