Single Grain
JUNE 16, 2025
A mid-market e-commerce retailer discovered they were losing 35% of their conversion tracking data to ad blockers and browser privacy changes. Critical configuration steps include: Client ID management : Implement persistent first-party cookies with HttpOnly and Secure flags.
VideoWeek
MAY 17, 2024
In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.
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Martech Series
JULY 19, 2022
Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. an upgrade to the robust technology suite, including patented technology, first-party, cross-domain continuance. Celebrus announces the launch of Celebrus 9.6,
Ad Monsters
DECEMBER 12, 2024
This paradigm shift would empower retailers to harness advanced technologies like AI and performance media, enabling more personalized and seamless shopping experiences and redefining the traditional path-to-purchase.” Such transformative changes could reshape the retail landscape, unlocking new paths for growth and engagement.”
Martech
SEPTEMBER 23, 2021
Customers try to reach a brand or retailer through an online chat, but if that service breaks down, they’re back on the phone lines in droves. The viewers for TV ads can’t stand still. They’re cord-cutting or cord-shaving, switching to tablets then back again to wall-mounted smart screens.
Martech
JULY 27, 2022
Working with an established CDP or identity platform keeps all the identifiers related to a customer in one place, including personally identifiable information (PII) like usernames and phone numbers, as well as non-PIIs signals like first-party cookies and publisher IDs. Location data companies like Safegraph, Simple.fi
Lemonads
MAY 8, 2020
The difference between first-party and third-party First-party cookies are set by the website a user is browsing and are used to keep track of activity as they move from page to page. In short, without first-party cookies, the website experience would be awful to impossible.
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