article thumbnail

The cookieless mobile world: how advertisers can stay competitive

illumin

These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-party cookies and third-party cookies.

article thumbnail

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. The basic first-party-cookie ID solution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 90
article thumbnail

Different Types of Online Advertising to Increase Brand Awareness

Single Grain

These pop-up ads appear as small boxes on a web page, and viewers can choose to take action or click off the ad. Interstitial Ads Interstitial online advertising is popular for mobile ads. Interstitial ads are a solution for freemium apps, where users can opt to watch an ad instead of paying for the app.