Remove mobile-ad-viewability-what-you-need-to-know
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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. What Is a vCPM? vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. What Is a vCPM? vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions.

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How to Optimize Video Header Bidding To Increase Ad Revenue?

Automatad Inc.

Its adoption rate reflects the same. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy ! But do you think you can increase ROI by implementing the video header bidding as it is?

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Improving Video Programmatic Health in 2023

Monetize More

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023.

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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

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The No-BS guide to getting the RPM results you want

Monetize More

Tired of poor Ad RPMs? Even though you’re super smart and are keeping up with the top adtech industry news, I bet most of the time you still feel like there is so much you are missing. Imagine how enriching your life would be if you eliminated 90% of your site’s invalid traffic (IVT). Happy reading!

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?