Measuring the Impact of the End of IDFA Tracking on iOS 14
Lemonads
MARCH 11, 2021
IDFA tracking is a great example of a feature that has been removed to improve user experience on iOS devices, but this may actually affect the content that people see in a negative way. Not only this, but the end of IDFA tracking also signals tough times ahead for mobile publishers. What Is IDFA Tracking?
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