What Publishers Need to Know About TCF 2.0
InMobi
SEPTEMBER 27, 2020
IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. While a step in the right direction, the first version of TCF did not have the larger publisher consensus required to drive adoption. to TCF v2.0
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