Sat.Apr 29, 2023 - Fri.May 05, 2023

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Not Back, Back …

Rob Campbell

I’m on the mend and allowed to fly home today, but till then, I’m going to chill and remind myself that your body wants you to be well, so when it hurts or gurgles or aches … it’s trying to make you deal with it before it ends up seeing you in a foreign hospital desperate for help.

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Marketing Briefing: Marketers seek help with organic, social personas amid ‘reinvigorated interest in organic content’

Digiday

3 Questions with Caroline Gregory, global brand director of Axe body spray To promote a new product earlier this year, Axe launched a ratio campaign to get in front of Gen Z. Persona and humanity across social wasn’t as front and center.” ” Now that’s changed — and marketers have to adapt.