What is Frequency Capping Going to Look Like in a Post-IDFA Landscape?
InMobi
NOVEMBER 3, 2020
Once the changes go live to the way identity is managed in Apple’s iOS 14 (expected to happen early 2021) and the number of Identifiers for Advertisers (IDFA) decreases in the mobile advertising ecosystem, what is frequency capping going to look like? So what will advertisers do?
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