June, 2021

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ATT and iOS 14.5 Impact Analysis: Initial Insights

InMobi

Apple’s AppTrackingTransparency (ATT) came into effect on April 26 with the release of iOS 14.5. This OS version now makes it mandatory for mobile apps to seek permission to track the iOS 14.5 What is the adoption rate of iOS 14.5? How has ad spending changed since the release of iOS 14.5?

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The Latest Buyer Perspectives on the Post-IDFA Landscape

InMobi

Led by our Head of Product Marketing, Exchange, Utkarsh Sinha, and Head of Client Services, EMEA, Romita Choudhury, we presented some of the latest research on the latest iOS and Apple’s AppTrackingTransparency (ATT) framework, and shared practical guidance for buyers to take home. But InMobi data also shows the iOS 14.5

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