Reimagine Home: How Zillow’s using their $15.8M ad spend to dominate online real estate and fuel business growth.
Ad Beat
SEPTEMBER 25, 2019
Currently, 2 million real estate professionals are listed on Zillow, and 186 homes are viewed on mobile every second. Let’s take a look at some of their most prominent advertising campaigns over the years: 2013-2016: “Find Your Way Home”. In 2014, Zillow bought Trulia, a long-time competitor, for $3.5 billion in 2018 (Q1 2019: $454.1
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