Tue.Mar 28, 2023

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The FTC Is Updating Guidance on Environmental Claims. Here’s What That Means

Adweek

The last time the U.S. Federal Trade Commission issued guidance on environmental claims, Barack Obama was campaigning for his second term in office, that one Gotye song was at the top of the charts and Hurricane Sandy had yet to crash into communities from the Caribbean to Canada. Needless to say, a lot has changed.

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2023: Trends …

Rob Campbell

A few weeks ago, I posted this on Twitter … Quite a lot of people liked it for one reason … It’s kinda true. For all the s**t people throw at the younger generation for chasing the next shiny thing, the same can be said for business. Worse. In my experience, the younger generations are far more committed to what they think is the right thing and stick with it, even in the face of other things coming up.

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Seeing Is Believing: How Design Army Used AI to Create Quirky ‘Adventures in A-Eye’ Campaign

Adweek

Life on this desolate, wind-swept planet comes in two forms: giant eyeballs that seem more endearing than eerie, and impossibly stylish people with varying degrees of astigmatism. If that sounds like the setup for a fashion-forward sci-fi flick, it's no accident. Independent agency Design Army has created a retro-futuristic world straight out of a classic.

Fashion 295
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How to map marketing science to the customer journey

Martech

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior.

Marketing 133
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Richelieu Dennis Is Ensuring an Equitable Ecosystem for Black Entrepreneurs

Adweek

On a rainy, but unseasonably warm Friday morning in mid-February, something historic happened. A gathering of Black entrepreneurs--each representing their brands across different industries--convened at the Nasdaq office in Times Square for the opening bell ceremony. The ritual has long been for financial institutions, companies announcing an IPO, or other milestones garnering fanfare from the.

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Pepsi embraces maximalism for first visual overhaul in 14 years

Marketing Dive

Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.

Marketing 131

More Trending

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Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First

AdExchanger

While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence. The post Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First appeared first on AdExchanger.

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Squarespace’s DIY Agency Aims to Cater to a New Wave of Creators

Adweek

As chief creative officer of Squarespace for the past decade, David Lee has witnessed several stages in its evolution. He was there in the early days when the platform was still a "scrappy" startup building upon founder Anthony Casalena's original elevator pitch when he launched it from his dorm room in 2003: "a website that.

Agency 249
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Heinz rejects imposters for ‘Ketchup Fraud’ campaign

Marketing Dive

The brand is encouraging consumers to tag restaurants caught filling old bottles with generic product — or those suspected of doing so — on Instagram.

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Reddit: How to Leave a Chat on Mobile

Adweek

Reddit allows users to chat privately with others on the platform. Users also have the option to leave these private chats if they no longer want to be part of them. Our guide will show you how to leave a chat in the Reddit mobile application. Note: These screenshots were captured in the Reddit app.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Domain Authority is dead: Focus on SEO content that ranks

Martech

If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks. In this bold presentation DemandJump’s Chief Solution Officer, Ryan Brock, will dare you to evaluate how much stock you put into your website’s D

SEO 101
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Game Show Network and Sony Pictures Make Programming a Win-Win in Upfront

Adweek

The Game Show Network wants to make everyone a winner this upfront season. Today, GSN and Sony Pictures Television announce offerings for their second combined upfront, including options in live viewing, integrations and syndicated programming. Among the highlights, GSN touts its original programming slate, branded entertainment opportunities in long-running game shows such as Jeopardy!

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The Bumpy Road To Reducing The Ad Industry’s Carbon Footprint

AdExchanger

The ad industry is in a unique position to galvanize global action against climate change, says John Osborn, US director of trade group Ad Net Zero. But it’s not always The post The Bumpy Road To Reducing The Ad Industry’s Carbon Footprint appeared first on AdExchanger.

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Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs

Adweek

After a ten-week long review, Consumer Cellular awarded its $50 million retail media, paid search and paid shopping business to the full-service, independent agency Brainlabs. Instead of a traditional RFP, the brand sent out an RFI and proposal, kicking off a relatively speedy two-round review process. The business moves out of incumbent agencies Performics and.

Agency 221
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Walmart winds down Roblox play as metaverse lands in privacy crosshairs

Marketing Dive

The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids.

Retail 93
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The Speed of Culture Podcast: Redefining Consumer Engagement and Brand Building

Adweek

Todd Kaplan, chief marketing officer of Pepsi at PepsiCo, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss the growth of AI and Web3, the evolution of content creation and how context matters now more than ever. Todd became an.

Marketing 215
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Movable Ink unveils mobile suite

Martech

Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Capabilities to render personal experiences in real time will now extend across media-rich push notifications, in-app messages, mobile app inboxes and SMS.

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Unbothered and Thriving With Remi Cruz

Adweek

It may seem like content creators become overnight sensations easily. What many don't know is all the hard work that goes into creating, planning and being strategic when it comes to content. For cooking and culture influencer Remi Cruz, her journey from YouTube stardom to appearing on The Drew Barrymore Show was neither fast nor.

Media 193
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Salesforce spring 2023 release: The business executive’s guide, part 2

Martech

We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers. In Part 1 , I covered new features you should use, including Lightning Web Runtime, Salesforce payments and enhancements to Salesforce CMS.

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Brave Commerce Podcast: Building Value in an Ever-Evolving Digital Landscape

Adweek

During this episode of BRAVE COMMERCE, Andy Markowitz, vp of Digital Retention and Acquisition Marketing at the New York Mets, highlights the importance of adapting digitally, maintaining strong professional relationships and continuously building value in the fast-paced marketing landscape. Markowitz delves into his role at the Mets, focusing on the value of thoroughly understanding a.

Marketing 180
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New Mediavine SVP Amanda Martin Wants To Bridge The Gap Between Buyers And Sellers

AdExchanger

Ad industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships and business strategy. Martin will be moving from the buy The post New Mediavine SVP Amanda Martin Wants To Bridge The Gap Between Buyers And Sellers appeared first on AdExchanger.

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A Calm Through the Storm: Women’s History Month Q&A With Laura Boodram, CRO, FatTail

Ad Monsters

Those who work with Laura Boodram attribute her as a calming presence in the workplace. She credits this “calm through the storm” mentality to her upbringing on the island of Trinidad. “I always jokingly attribute my easy going personality to my island upbringing. It’s a bit of a stereotype, but I feel it rings true,” says Boodram. “The calm through the storm approach is helpful in many capacities when your work is centered around managing partners and their

Ad Tech 74
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Bob Evans Is Using AI To Help Eliminate Unconscious Bias From Its Advertising

AdExchanger

Bob Evans Farms has been working with an AI tech startup since last year to help evaluate ad creative and campaign concepts through the lens of diversity and inclusion. The post Bob Evans Is Using AI To Help Eliminate Unconscious Bias From Its Advertising appeared first on AdExchanger.

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IAS Provides First Verification Solution to Amazon Publisher Services Connections Marketplace

Exchange Wire

Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their [.] The post <strong>IAS Provides First Verification Solution to Amazon Publisher Services Connections Marketplace</strong> appeared first on ExchangeWire.com.

Media 104
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Google Wants A Judge To Dismiss The DOJ’s Ad Tech Suit; Comscore’s ‘Pulse’ Check

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dissing And Dismissing Quelle surprise. On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case The post Google Wants A Judge To Dismiss The DOJ’s Ad Tech Suit; Comscore’s ‘Pulse’ Check appeared first on AdExchanger.

Ad Tech 73
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Uber Eats adds virtual restaurant program to offer turnkey delivery-only concepts

Marketing Dive

The aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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ADvendio to Showcase Retail Media Networks Solution at Retail Technology Show

Advendio

ADvendio , the leading retail media omnichannel advertising solution, will showcase its technology that enables retailers to build, manage and optimise their Retail Media Networks at the Retail Technology Show , taking place on 26 & 27 April at London’s Olympia. Exhibiting on stand #5F4 at the Retail Technology Show, the flagship event for retail, ADvendio will showcase its Retail Media Networks solution.

Retail 69
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Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote

Martech

Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. “Whether we’re talking about B2B buyers or consumers, customers need you to know who they are, whichever channel or device they’re meeting you on,” said Kim Davis, MarTech’s editorial director.

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Wirecutter tests new content on different platforms to increase affiliate revenue

Digiday

It’s clear that the economic downturn has had a negative impact on publishers’ advertising revenue , but the impact on consumer revenue streams, like commerce, has been less obvious from the outside. During a session at the Digiday Publishing Summit in Vail, Colorado on Monday, however, Leilani Han, executive director of commerce at Wirecutter, said affiliate revenue was up and consumers are reading commerce content on new platforms.

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Programmatic Direct Advertising — All Publishers Need to Know

Brid.tv

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. Programmatic direct advertising has been experiencing an increase in popularity among both advertisers and publishers. But what is programmatic direct exactly and how does it work?

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.