How are Advertisers Reacting to ATT?
InMobi
JANUARY 25, 2022
Apple’s enforcement of App Tracking Transparency (ATT), starting with the release of iOS 14.5 For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. For example, ATT primarily is about third-party data and data sharing. And in markets like the U.S.,
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