Adweek

FEBRUARY 11, 2023

Fox Sports will broadcast the Super Bowl this year for the first time since 2020, but audiences won't need cable to catch all the action. The company will air the Big Game across Fox and the Fox Sports app, making Super Bowl 57 free for anyone in the U.S. on the app without the need.

Audience 246

Audience 246

Ad Monsters

FEBRUARY 11, 2023

For decades, a proverbial glass ceiling kept Black professionals from rising to the top of their chosen fields. Unfortunately, cultural bias in the workplace kept them out of executive roles. While there is still much work to be done, Black professionals are breaking through the confines of systemic racism and thriving despite adversity. In ad tech, the glass ceiling for Black talent is shattering thanks to the work of people like Louis Jones, CMO at Brand Safety Institute.

Ad Tech 105

Ad Tech Media Audience Agency 105

AdPulp

FEBRUARY 11, 2023

The Kansas City Chiefs play the Philadelphia Eagles this Sunday in Super Bowl LVII. The program’s commercials, which cost $7M for 30 seconds of airtime during the game, already overrunneth. So, let’s indulge in a great American pastime and take a look at some early releases ahead of Sunday’s game. Door Dash Budweiser Squarespace Rakuten […] The post Six Early Releases to Whet the Appetite for the Big Game appeared first on Adpulp.

Agency 67

Agency 67

Playwire

FEBRUARY 11, 2023

Key Points Google Ad Manager is a great jumping-off point for beginner and intermediate publishers just starting out on their ad monetization journey. While GAM 360 offers more sophisticated features, there is a high barrier to entry and a cost to do so, so typically only publishers who have both hit a revenue plateau with GAM and have the budget to utilize all GAM 360’s features will be able to truly benefit from it.

Ad Tech 52

Ad Tech 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing