Adweek

MAY 8, 2025

Meta launches Thread video ads and shares Reels insight at NewFronts.

Video Ads

Playwire

MAY 8, 2025

Key Points Curated deal IDs have become a major force in programmatic advertising, with significant impact on how ad dollars are allocated among publishers The primary effect of curation is share shift dollars move from publishers under-represented in curated packages to those who are over-represented Premium publishers typically benefit from curation while Made-for-Advertising (MFA) websites are generally excluded Most curated deals do not reduce supply chain fees as many still include resold

Advertising

Adweek

MAY 8, 2025

Staff at WPPs media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leavejust days after the companys high-profile rebrand.

Agency

Rob Campbell

MAY 8, 2025

Back in 2019, Martin Weigel and I were invited by WARC to do our talk, The Case For Chaos at Cannes. While it seemed to go down pretty well despite me wearing a Louis Theroux t-shirt – we thought that was the last time it would ever happen and not just because COVID was to happen the following year. However in 2023, WARC invited us to do it again, which in my mind was proof long COVID was most definitely a real issue and it majorly affected peoples taste and judgement.

Marketing

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Digiday

MAY 8, 2025

AI is upending the ad business and S4 Capital is changing its pricing accordingly. CEO Sir Martin Sorrell said the rise of automation is forcing a rethink of how the firm is paid, particularly with those marketers who are under pressure to slash production costs and funnel more dollars into media without increasing overall spend. To be fair, this shift isnt new.

Agency

Adweek

MAY 8, 2025

YouTube looks to connect brands with creators at NewFronts.

Adweek

MAY 8, 2025

TikTok is launching a series of nationwide initiatives designed to support, spotlight, and boost entrepreneurs.

Media

Digiday

MAY 8, 2025

Related Insights The Programmatic Marketer Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency Read More Its late April/early May, and in any given year of the ad industrys calendar, that means three concurrent series of events are taking place in no particular order of importance, they are: The NewFronts/upfront season January-quarter earnings calls Digidays spring conference series In one, those pitching their wares on Madison Avenue make lofty

Ad Tech

AdPushup

MAY 8, 2025

In todays times, A/B testing for publishers has become a norm for successful ad placements and achieving financial success. A/B testing has been a boon for publishers and bloggers alike. It has changed the course of decision-making, turning it from intuition to data. As publishers, we tend to misinterpret or even sideline chance, probability, and [.

A/B Testing

Digiday

MAY 8, 2025

Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. Digiday caught up with Naylor to unpack why hes stepping back into the fray with Kochava, what it signals about the state of ad tech and what it could mean for the industrys second-tier players. This conversation has been lightly edited for clarity.

Ad Tech

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Advertising

Adweek

MAY 8, 2025

The IAB NewFronts Main Stage event included Nielsen, Amazon Ads, Revry, and more, with companies revealing how they navigate uncertainty.

Exchange Wire

MAY 8, 2025

NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform. This collaboration integrates NumberEights Affinity Audience solution into Odeeos high-performance in-game audio inventory, unlocking new opportunities for [.] The post NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands appeared first on ExchangeWire.com.

Audience

Adweek

MAY 8, 2025

She joined the Atlanta CBS affiliate in 2023.

Affiliates

Digiday

MAY 8, 2025

Publishing execs didnt shy away from the elephant in the room during their first quarter earnings calls: What impact would President Donald Trumps tariff policy and the uncertain economic climate have on their businesses? CEOs and CFOs at BuzzFeed, Dotdash Meredith, Gannett, News Corp and The New York Times worked to ease shareholder and market concerns about this years economic outlook.

Media

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

MAY 8, 2025

The Conclave commenced on May 7 with a winner emerging one day later.

Digiday

MAY 8, 2025

Related Insights The Programmatic Marketer The Trade Desk stumbles, and the ad tech world cheers maybe too soon Read More Maybe things werent so bleak for The Trade Desk after all. Following a rare stumble in Q4 its first earnings miss in over eight years the ad tech giant bounced back with a performance that reminded everyone why its long been the industrys golden child.

Ad Tech

Exchange Wire

MAY 8, 2025

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new offering enables advertisers to pre-screen and exclude domains across Googles [.] The post Zefr Announces Launch of Pre-Screen Brand Safety Solution for Googles Search Partner Network (SPN) appeared first on ExchangeWire.com.

Advertising

Adweek

MAY 8, 2025

Will Swayne's role will expand to cover the U.S.

Media

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

MAY 8, 2025

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 8th, 2025) announced the launch of AI-powered pre-bid controls for Googles Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending [.] The post DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Googles Search Partner Network appeared first on ExchangeWire.com.

Media

Ad Badger

MAY 8, 2025

SUBSCRIBE In this episode of the PPC Den podcast, Michael dives into the world of. Read More The post How TACoS Relates to Your Ad Performance [The PPC Den Podcast] appeared first on Ad Badger.

Education

Exchange Wire

MAY 8, 2025

Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025) announced that it has successfully achieved SOC 2 compliance, a critical milestone that underscores the companys commitment to delivering enterprise-grade data security, confidentiality, and operational [.] The post Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy appeared first on ExchangeWire.com.

Adweek

MAY 8, 2025

The high usage has attracted brands to the Promoted Places feature within Snap Map.

Media

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Martech

MAY 8, 2025

“We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value.

MarTech

Adweek

MAY 8, 2025

CEO confirms eligibility for MAIP, and Vanguard was expanded before President Trump's second term.

Agency

Single Grain

MAY 8, 2025

If users want to find answers to their questions, they will plug a prompt into ChatGPT. And when buyers want to shop or find recommendations and reviews, they will turn to TikTok to consume fun and engaging videos. Knowing the reality of current search behaviors, marketers may wonder if SEO will be worth it in 2025. So, is SEO still valuable in 2025?

SEO

Martech

MAY 8, 2025

Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim to help teams move from idea to production faster, all in one place. They include tools for marketing and brand teams that position Figma as a competitor to Canva, Adobe, WordPress and Wix. Figma Buzz Built for brand and marketing teams, Buzz is a collaborative design space for creating visual assets at scale while maintaining brand cons

MarTech

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

MAY 8, 2025

Moviefone returns with a new and improved app, a syndicated TV series, and improved search and discovery functions.

Martech

MAY 8, 2025

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Operational inefficiencies, fragmented workflows and inconsistent data inputs continue to stand in the way.

ROI

Adweek

MAY 8, 2025

CMO Dara Treseder breaks down its new Tony Hale-fronted ads, part of its new branded house strategy

Martech

MAY 8, 2025

FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

MarTech

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing