Adweek
MAY 8, 2025
Staff at WPPs media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leavejust days after the companys high-profile rebrand.
AdPushup
MAY 8, 2025
In todays times, A/B testing for publishers has become a norm for successful ad placements and achieving financial success. A/B testing has been a boon for publishers and bloggers alike. It has changed the course of decision-making, turning it from intuition to data. As publishers, we tend to misinterpret or even sideline chance, probability, and [.
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Adweek
MAY 8, 2025
Meta launches Thread video ads and shares Reels insight at NewFronts.
Digiday
MAY 8, 2025
AI is upending the ad business and S4 Capital is changing its pricing accordingly. CEO Sir Martin Sorrell said the rise of automation is forcing a rethink of how the firm is paid, particularly with those marketers who are under pressure to slash production costs and funnel more dollars into media without increasing overall spend. To be fair, this shift isnt new.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 8, 2025
YouTube looks to connect brands with creators at NewFronts.
Digiday
MAY 8, 2025
As generative artificial intelligence improves, creators are growing more confident using it to make audience-facing content. For content creators of all types, generative AI use is on the rise. In March, a survey of content professionals by Kontent.AI found that 74 percent use AI tools on a weekly basis, with 39 percent using them daily. Now, digital creators across platforms such as YouTube and Spotify are joining this growing trend to further scale their content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
MAY 8, 2025
Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. Digiday caught up with Naylor to unpack why hes stepping back into the fray with Kochava, what it signals about the state of ad tech and what it could mean for the industrys second-tier players. This conversation has been lightly edited for clarity.
Adweek
MAY 8, 2025
The Conclave commenced on May 7 with a winner emerging one day later.
Rob Campbell
MAY 8, 2025
Back in 2019, Martin Weigel and I were invited by WARC to do our talk, The Case For Chaos at Cannes. While it seemed to go down pretty well despite me wearing a Louis Theroux t-shirt – we thought that was the last time it would ever happen and not just because COVID was to happen the following year. However in 2023, WARC invited us to do it again, which in my mind was proof long COVID was most definitely a real issue and it majorly affected peoples taste and judgement.
Adweek
MAY 8, 2025
TikTok is launching a series of nationwide initiatives designed to support, spotlight, and boost entrepreneurs.
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Digiday
MAY 8, 2025
Related Insights The Programmatic Marketer Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency Read More Its late April/early May, and in any given year of the ad industrys calendar, that means three concurrent series of events are taking place in no particular order of importance, they are: The NewFronts/upfront season January-quarter earnings calls Digidays spring conference series In one, those pitching their wares on Madison Avenue make lofty
Adweek
MAY 8, 2025
The high usage has attracted brands to the Promoted Places feature within Snap Map.
Digiday
MAY 8, 2025
Related Insights The Programmatic Marketer The Trade Desk stumbles, and the ad tech world cheers maybe too soon Read More Maybe things werent so bleak for The Trade Desk after all. Following a rare stumble in Q4 its first earnings miss in over eight years the ad tech giant bounced back with a performance that reminded everyone why its long been the industrys golden child.
Adweek
MAY 8, 2025
Will Swayne's role will expand to cover the U.S.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
MAY 8, 2025
NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform. This collaboration integrates NumberEights Affinity Audience solution into Odeeos high-performance in-game audio inventory, unlocking new opportunities for [.] The post NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands appeared first on ExchangeWire.com.
Adweek
MAY 8, 2025
She joined the Atlanta CBS affiliate in 2023.
Playwire
MAY 8, 2025
Key Points Curated deal IDs have become a major force in programmatic advertising, with significant impact on how ad dollars are allocated among publishers The primary effect of curation is share shift dollars move from publishers under-represented in curated packages to those who are over-represented Premium publishers typically benefit from curation while Made-for-Advertising (MFA) websites are generally excluded Most curated deals do not reduce supply chain fees as many still include resold
Adweek
MAY 8, 2025
Moviefone returns with a new and improved app, a syndicated TV series, and improved search and discovery functions.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Badger
MAY 8, 2025
SUBSCRIBE In this episode of the PPC Den podcast, Michael dives into the world of. Read More The post How TACoS Relates to Your Ad Performance [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
MAY 8, 2025
CMO Dara Treseder breaks down its new Tony Hale-fronted ads, part of its new branded house strategy
Exchange Wire
MAY 8, 2025
Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new offering enables advertisers to pre-screen and exclude domains across Googles [.] The post Zefr Announces Launch of Pre-Screen Brand Safety Solution for Googles Search Partner Network (SPN) appeared first on ExchangeWire.com.
Adweek
MAY 8, 2025
Two-thirds of clients use its core platform Kokai, with the bulk of spend running through it.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
MAY 8, 2025
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 8th, 2025) announced the launch of AI-powered pre-bid controls for Googles Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending [.] The post DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Googles Search Partner Network appeared first on ExchangeWire.com.
Adweek
MAY 8, 2025
Total Wine & More, with a creative assist from Ampersand Agency, launches its most significant marketing to date with a music-centric campaign.
Exchange Wire
MAY 8, 2025
Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025) announced that it has successfully achieved SOC 2 compliance, a critical milestone that underscores the companys commitment to delivering enterprise-grade data security, confidentiality, and operational [.] The post Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy appeared first on ExchangeWire.com.
Adweek
MAY 8, 2025
BarkleyOKRP has appointed Katy Hornaday as CEO and Nate Swift as president, as the agency continues to promote its "Big Indie" positioning.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 8, 2025
Clients are spending their money on AI instead of investing in marketing, according to Sir Martin Sorrell, who blames rising technology budgets forS4 Capitals first quarter revenue fall of 11%. Having founded the business as a more digitally savvy alternative to the legacy agency groups, S4 has proven to be just as vulnerable to the … The post Sorrell blames AI for S4 Capital s continued revenue fall first appeared on More About Advertising.
Adweek
MAY 8, 2025
A sneak peek at what social media execs and ADWEEK's Brand Genius Creators honorees will be discussing on stage
More About Advertising
MAY 8, 2025
Neverland has won Center Parcs brand and strategy business in a pitch handled by Ingenuity+. Center Parcs has six villages in the UK with over 2.3m visitors annually with a new one planned in Scotland. The business was previously with Brothers & Sisters. CMO Sara Holt says: Center Parcs is an incredible business with deep … The post Neverland wins Center Parcs first appeared on More About Advertising.
Adweek
MAY 8, 2025
Since being a mom is so multifaceted, then marketing to mothers on their special day should be just as nuanced.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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