Adweek

DECEMBER 24, 2023

An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added further momentum to similar legislative efforts in the U.S., according to News/Media Alliance president and CEO Danielle Coffey. In December, Google agreed to pay the Canadian news media C$100 million ($75 million) annually, fixed to.

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Seth Godin

DECEMBER 24, 2023

Most of us know what enough happiness feels like. But some people are stuck in an endless cycle of seeking more money. That’s a bad trade. Because after a certain threshold, it’s hard for more money to buy you more happiness. And the trap is that trying ends up costing you both.

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Bhatnaturally

DECEMBER 24, 2023

The first part of my picks for ‘best ad campaigns of 2023’ is here. Every week, I attempt to curate ad campaigns which break through the clutter (the first real job of any ad) and convey a relevant message in an engaging manner. Here are a bunch of campaigns which caught my eye during the [.] The post Chevrolet, Royal Enfield and more: best ad campaigns of 2023: Part 2 appeared first on Bhatnaturally.

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Digiday

DECEMBER 24, 2023

Consolidated media was the name of the game for the better part of a decade as publishers looked at scale as a way to compete with the behemoth platforms for ad revenue. That consolidation mindset was further spurred in 2021 as publishers, rich from the pandemic false spring, looked to invest their wealth in various M&A opportunities. But the following refreeze of advertising budgets made 2022 and 2023 less-than-stellar for revenue, leaving some publishers possibly regretting their acquisiti

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns.

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Digiday

DECEMBER 24, 2023

Since so much of 2023 was filled with news about generative AI, how might chatbots reflect on what was an eventful year? In addition to our usual 2023 recaps and 2024 previews, Digiday asked a few chatbots to provide their own answers. But instead of anything overly serious or hard-hitting, we took a more light-hearted look at how three of the most popular bots — OpenAI’s ChatGPT , Google’s Bard and Anthropic’s Claude — answered the same questions about the past year, along with a few spiced wit

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