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As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.
Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article. Depending on their backgrounds, marketers may not be familiar with this structure. Even as someone who studied journalism, Im guilty of forgetting my roots. We all get busy trying to promote this product or that service.
Bumble, the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. Dimoldenberg is the first star in Bumble's year-long series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview.
Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with Amazon Ads and Omnicoms Flywheel unit that enables access to five years of search data a move Amazon is announcing today for its Amazon Marketing Cloud clean-room solution, and an expansion from the current 13 months of data. The deal gives Omnicom Media Group and Flywheel first-to-market access in the U.S. to the expanded data, with the goal to extend it globally.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are actionable strategies to resolve these and other common AI issues. Dig deeper: AI readiness checklist: 7 key steps to a successful integration Common challenges in AI integration and how to overcome them Here are the top reasons why integrating AI into existing martech stacks poses a ch
One subplot worth tracking as M&A ramps up this year : brand advertising or, more accurately, its metamorphosis into a marketing-entertainment mashup. The days of this being mere theory are over. WPP teaming up with Universal Music Group for ad-fueled entertainment, talent agencies muscling into the ad industry, and the rise of new players like Common Interest all make one thing clear: the brand dollars are no longer waiting theyre already there and moving fast.
The world needs another third-party data marketplace no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at the Consumer and Electronics Show in Las Vegas. But the idea first began to germinate last June with the release of Experian Third-Party Onboarding, a […] The post Experian Launches Its First-Ever Third-Party Data Marketplace appeared first on AdExchanger.
The world needs another third-party data marketplace no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at the Consumer and Electronics Show in Las Vegas. But the idea first began to germinate last June with the release of Experian Third-Party Onboarding, a […] The post Experian Launches Its First-Ever Third-Party Data Marketplace appeared first on AdExchanger.
EX.CO, the machine-learning video platform trusted by the worlds leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. This multichannel programmatic solution now empowers connected TV (CTV) and [.] The post EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctionsfor CTV & DOOH appeared first on ExchangeWire.com.
Three years after launching its own data clean room, Roku is trying to bring something new to the table. On Monday, the company announced the launch of a new offering, the Roku Data Cloud, which allows marketers access to more granular streaming TV data via ad tech and agency API partners. The post Rokus Clean Room Evolves Into Its New Form: The Roku Data Cloud appeared first on AdExchanger.
Last year saw a push among European broadcasters to revamp their streaming (BVOD) services, most notably French broadcasters TF1 and M6 launching new BVOD offerings designed to boost their digital revenues. Entering the new year, further transitions are on the horizon, and UK-based Channel 5 looks set to be the next broadcaster in line for a digital makeover.
We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? Were talking curated deals, cookieless targeting, and AI-powered strategies. Our publisher speakers packed these sessions with game-changing insights that are rewriting the playbook for digital media.
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As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this week in Las Vegas to unveil a series of partnerships with major platforms. This years focus for OMG going into CES revolves around search given the research the company conducted in late 2024 that reveals just how much search is changing.
Disney released a new ad product called Disney Compass designed to give buyers quicker and more direct access to Disney data in addition to data from Disney's identity and measurement partners. The post Disney Has A New Tool To Fight Data Fragmentation appeared first on AdExchanger.
For Philadelphia 76ers shooting guard Jared McCain, theres more to life than basketball. Specifically, theres 4.4 million followers on TikTok and 1.5 million on Instagram watching as the 20-year-old ballplayer dances, makes skits and posts sponsored content on behalf of Amazon and Yahoo. If youve been paying attention, youll know McCain isnt an exception.
Beta testing new advertising features on TikTok can be a game-changer for businesses and TikTok advertising agencies looking to stay ahead of the competition. By taking advantage of TikTok’s developer tools and strategic partnerships, advertisers can fine-tune their campaigns and glean valuable insights into user behavior. This article will walk you through the steps to efficiently beta test new TikTok advertising features, ensuring a robust ad strategy.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Even the mainstays of the FMCG world, long the main money providers to network agencies, are making their own ads now – hardly surprising when many only seem to require a celebrity and a production crew who can point the camera the right way. Now P&G Media Operations is at it with ‘The big one,’ … The post Fed up with your ad agency?
Subscribe: Apple Podcasts • Spotify Fast food and quick service restaurant brands had a rough go over the past few years as shoppers have tried to save a few bucks amidst rising grocery prices and inflation. Seemingly, parts of the brand playbook are seeing a rewrite with things like $5 deals to make consumers feel theyre getting more bang for their buck.
‘Plant-based’ is evidently still with us (although supermarket displays don’t seem packed with punters) and This, formed in 2019, claims to be the Uk’s fastest-growing brand. It’s running its biggest ad campaign to date through indie St Luke’s, a “mocumentary” purporting to show that ‘This Changes Everything.’ Aimed at people who like the taste of … The post St Lukes drives This into Veganuary first appeared on More About Advertis
With a TikTok ban looming, LinkedIn putting a stake in the ground as an influencer platform, and pharma finally finding its footing, 2025 is shaping up to be a transformative year for the world of influencer marketing. We're about to see some major shifts that will impact how brands operate and where they invest, as.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Predicting what will and wont be popular throughout the year is a fools errand. Whatever you think will be the big thing may not be. Something you never couldve predicted will probably be the biggest story of the year. And yet we do it anyway. Its a table setter for how were thinking about the year, whats to come and what we expect to happen. When we inevitably look back on the previous years effort , there is often some truth and something missed that helps give us a sense of whats changed.
NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such as the Super Bowl. Today at the Consumer Electronics Show (CES), NBCUniversal previewed its future of full-funnel advertising and unveiled new engagement.
NEW YORK — Zeta Global(NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM). Lord, a proven leader in marketing technology, brings 25+ years of experience leading businesses at the intersection of data, technology and customer-centric solutions.
It's a new year, which means plenty of opportunity for growth and change in the world of TV. Last year, the TV industry learned a lot amid increasing consolidation, declining upfront prices, and shifting consumption. Now, it appears that ad-supported streaming, new forms of measurement, and commerce media are set to take center stage. As.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
New data solution suite maximizes scalable precision for TV streaming investments for advertisers and publishers Partners at launch include Innovid, iSpot.TV, OMG, PMG, and Yahoo DSP SAN JOSE, Calif. — Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Data Cloud, which allows partners to access, […] The post Roku Unveils Data Cloud Collaboration Suite appeared first on Ad Tech Daily.
Dollar Shave Club is striving to return to its humorous roots as it launches its first national campaign since Unilever sold a majority stake in the business to private equity firm Nexus Capital Management in 2023. The campaign's goal is to put the grooming brand "back on the map" after it effectively ended its seven-year.
Universal Ads to Empower Marketers of All Sizes to Easily Purchase Scalable, Performance-Driven Video Ad Campaigns Directly from Premier Media Companies Launch Partners Include A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, Xumo; Forging Groundbreaking Cross-Industry Partnerships to Strengthen the Ad Ecosystem for the Future Set to Launch in Q1, […] The post Comcast to Launch Industry-Changing, Cross-Publisher Advertis
MediaLink, which has a long history at the Consumer Technology Association's Consumer Electronics Show (CES), will continue its presence at the huge tech event this week, with a mix of big, flashy events and intimate salon experiences for clients and attendees. Under its founder and previous figurehead, Michael Kassan, MediaLink traditionally hosted a kickoff party.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
News in brief: South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband South Australia Bans Junk Food Ads on Public Transport The government of South Australia has introduced a ban prohibiting junk [.] The post South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband appeared first on ExchangeWire.com.
For those wondering if Super Bowl 59 was going to bring AI into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas, German engineering and technology firm Bosch announced that it would be producing a Super Bowl commercial--a first for.
News in brief: Southern Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband Southern Australia Bans Junk Food Ads on Public Transport The government of South Australia has introduced a ban prohibiting junk [.] The post Southern Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband appeared first on ExchangeWire.com.
The news that former anchor and current director of community affairs at WBNS in Columbus, Angela Pace has been laid off from the Tegna owned CBS affiliate may not make the usual list of headlines we post. But a closer look may show that it signals an issue deeper than a simple reduction in staff.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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