The Ad Tech Blog

JULY 30, 2022

Long gone are the days of the door-to-door salesperson. In today’s world, we generate sales using technology. A sales tech stack might not be cheap, but the revenue opportunity is clear. The secret is not to forget that sales is a process, and you should pick the right tech for each step in the process. If you are in the B2C / D2C space, the first step is awareness.

Ad network 264

Ad network Ad Tech 264

Chief Martech

JULY 30, 2022

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. “What is it about marketing that spawns so many software apps? Surely no other profession has to deal with such sprawl!” To which software review site G2 responds in this article, “Hold my beer.” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups

MarTech 134

MarTech Pop-Up Marketing Impressions 134

Bhatnaturally

JULY 30, 2022

Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in by brand teams to produce advertising that breaks [.].

Advertising 59

Advertising 59

Playwire

JULY 30, 2022

Key Points. Amazon TAM is a way for publishers to gain access to Amazon's unique demand and centralize their header bidding demand in a single place. It is not required in order to do header bidding or bring in real ad revenue, but because of Amazon's dominant place in the market, TAM is an incredibly helpful tool. The best practice for most publishers is to use TAM alongside various other parts of a healthy ad revenue strategy.

Header Bidding 52

Header Bidding Marketing 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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