Projects left undone
Seth Godin
MAY 31, 2025
What’s the attainable, practical and generous thing you haven’t done yet? What will it take for it to become a priority?
Sat.May 31, 2025
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Are Paid Ads Less Valuable with AI Search? What Real Data Says
Single Grain
MAY 31, 2025
As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? It’s a valid concern. Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages.
Lloyds goes to Publicis for its “seamless end-to-end experience”
More About Advertising
MAY 31, 2025
Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly recently anointed as rival Santander’s global AOR) after abandoning adam&eveDDB and putting its black horses out to well-earned pasture. New CMO Suresh Balaji says: “Our new Lloyds Premier campaign is all about bringing our experience-led … The post Lloyds goes to Publicis for its seamless end-to-end experience first appeared on More About Advertising.
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