Martech

APRIL 8, 2025

Marketing strategies can leverage location-aware search to drive both online and offline conversions. However, marketers must understand what the report calls the “Generative AI Paradox,” and balance novelty with relevance and coherence. Location-aware search is a tool that can significantly enhance the customer experience.

Direct Data 114

Direct Data Communications Conversion Marketing 114

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 120

Marketing Manufacturing Communications Healthcare 120

PubMatic

MAY 27, 2025

Rather than locking in spending months in advance, marketers are looking for ways to stay nimble, optimize in real time, and reach audiences in premium environments – on their terms. Its designed to bring greater speed, efficiency, and control to programmatic, helping marketers move from strategy to execution faster than ever.

Audience 59

Audience Direct Data Impressions Advertising 59

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

ROI 126

ROI Machine Learning Conversion Rate Healthcare 126

Media Math

MAY 23, 2022

Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. What marketers want. What marketers are seeking from the advertising ecosystem is pretty simple yet thus far elusive to achieve at scale: performance. How do you bring both sides closer together again?

Marketing 52

Marketing Viewability Impressions Direct Data 52

OpenX

JANUARY 14, 2025

Combined with our robust identity graph and expanded access to direct supply now encompassing over 80 direct data partners we are redefining what curation means and, as a result, what we can deliver to buyers. Were committed to ensuring that what we bring to market genuinely matters, explained Sattel.

Conversion 52

Conversion Electronics Direct Data Agency 52

PubMatic

SEPTEMBER 26, 2023

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. It’s time for us to start looking longer-term and to plan for data signal sustainability.

Audience 111

Audience Direct Data Cookies Advertising 111