Demand Side Platform Pop-Up SEO 
Single Grain
NOVEMBER 13, 2019
Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. Instead, the technology does all the heavy lifting. 1) Choose the Right DSP.
Single Grain
JULY 19, 2019
As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Get A Free Consultation. 2) Artificial Intelligence.
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Single Grain
SEPTEMBER 4, 2019
the database arranges, unifies and transmits ready-made segments to connected DSP (demand-side platform) in order to enable omnichannel targeted advertising. Demand-side platforms automate media buying by purchasing target impressions on websites visited by a brand’s targeted customers.
Single Grain
JULY 19, 2019
As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO. The Complete Guide to YouTube SEO.
Single Grain
DECEMBER 6, 2019
If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO. The Complete Guide to YouTube SEO. 5 ) Personalization.
Single Grain
NOVEMBER 28, 2023
From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore. Herein lies the opportunity.
VideoWeek
MAY 16, 2025
Top Stories Microsoft Shutters Xandr DSP, Citing AI Upheaval Tech giant Microsoft announced this week it is shutting down Microsoft Invest, the demand-side platform it bought (and rebranded) through its acquisition of end-to-end ad tech business Xandr from AT&T. million through a sale of 11.7
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