Remove how-unified-auctions-and-header-bidding-are-better-than-waterfalls
article thumbnail

A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

article thumbnail

Bid Shading Explained [VIDEO]

InMobi

Watch Our Whiteboard Video on Bid Shading Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. That’s because they end up paying what they bid.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for?

article thumbnail

Header Bidding Wrappers – Everything You Need to Know

Automatad Inc.

Share Tweet Share The growth of the internet over the years has increased demand for fast and efficient online services delivered at scale. We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. What does this mean?

article thumbnail

How to Choose the Best App Monetization Platform for In-App Advertising

InMobi

But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Some monetization platforms aim to be a catch-all solution, encompassing websites, apps and even digital billboards and connected television sets.

article thumbnail

20 Best Video Ad Networks for Publishers

Brid.tv

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? What to Look for in a Video Ad Network? Explore Brid.TV