Demand Side Platform Display Advertising Fill rate Marketing 
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
Brid.tv
DECEMBER 20, 2022
There are several major players in the mobile advertising ecosystem. On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. So what does the process of mobile advertising actually look like?
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Brid.tv
NOVEMBER 1, 2022
Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.
Monetize More
MAY 30, 2023
We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users. Demographic Location.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.
Monetize More
APRIL 13, 2023
It seems like every other week there’s a new header bidding solution on the market. With so many companies offering header bidding services apart from the open-source solutions available on the market, it is often hard to cut through all the noise. How does Header Bidding help advertisers? Header bidding. Let’s get started!
Smart-Hub
JANUARY 4, 2023
First, having your own advertising platform gives you unlimited opportunities to improve your digital marketing, including making sure your advertising system is as secure as possible. The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising.
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