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Besides data processing needs, all other datamanagement functions also became de-centralized or repeated in such a setup. So we invested time to build a data center location aware processing and datamanagementplatform, Apache Falcon.
Over the past few years, SSPs have rolled out specialized curation solutions like PubMatic Encore (2020) and Xandr Curate (2021) , with platforms such as Magnite, Index Exchange, and Nexxen following suit. Enter curation houses: specialized intermediaries that connect advertisers, publishers, and third-party data providers.
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Tawakol — who co-founded the datamanagementplatform BlueKai and also the enterprise voice AI platform Voicea — wouldn’t disclose any specific brands or content creators that have agreed to test his company’s latest tech.
And that is thanks to data! A paywall in combination with a DMP (datamanagementplatform) is gearing up for monetization since data becomes the key here. From the paywall, it’s a lot of data: user demographics, behavioral, and offline syncing data. You came to the right place!
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