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Introducing "Falcon" - Big data management platform

InMobi

Besides data processing needs, all other data management functions also became de-centralized or repeated in such a setup. So we invested time to build a data center location aware processing and data management platform, Apache Falcon.

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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

YieldBird

Over the past few years, SSPs have rolled out specialized curation solutions like PubMatic Encore (2020) and Xandr Curate (2021) , with platforms such as Magnite, Index Exchange, and Nexxen following suit. Enter curation houses: specialized intermediaries that connect advertisers, publishers, and third-party data providers.

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The limitations of ‘real-time’ CDP use cases

Martech

A weekly email that includes excerpts of the five top stories in a user’s favorite category doesn’t have the same immediacy as a customized confirmation email after a purchase, which might need an updated link to track a package, an estimated delivery date, or some other “right now” data from a fulfillment house. How often is it updated?

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Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]

YieldBird

And that is thanks to data! A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here. From the paywall, it’s a lot of data: user demographics, behavioral, and offline syncing data. You came to the right place!

CPM 98
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Wave of AI-based marketing startups arrives as Microsoft, Google rush AI-based products to market

Digiday

Tawakol — who co-founded the data management platform BlueKai and also the enterprise voice AI platform Voicea — wouldn’t disclose any specific brands or content creators that have agreed to test his company’s latest tech.

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Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]

YieldBird

And that is thanks to data! A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here. From the paywall, it’s a lot of data: user demographics, behavioral, and offline syncing data. You came to the right place!

CPM 52
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The Evolution of Google’s Privacy Sandbox

Clearcode

August 3, 2023 : Google published its plans on shipping the Privacy Sandbox relevance and measurement APIs. The enforced cookieless environment was to shorten the lives of platforms explicitly leveraging data stored in third-party cookies, i.e., demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).

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