SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). Instead of manually negotiating with multiple advertisers, the website can use an SSP.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79