Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. For this, Prebid.org, an innovative ad tech organization, created a User ID module as a key element of the Prebid open-source header bidding software suite.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Adtelligent

OCTOBER 6, 2021

DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time. The header bidding can be done via header bidding wrappers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52