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AdSense invalid traffic deductions and how to minimize them

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If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

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Ad RPM vs Page RPM

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Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Bloggers: Bloggers like Adam Enfroy and Clever Girl Finance increased their Ad RPM and Page RPM via affiliate marketing. Instead, they’re not counted at all.

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How much should my website be earning in 2022?

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Finance sites’ RPMs are usually the highest in the range $30-$50. For instance: A website in the finance niche is getting roughly 500,000 page views a month. CPM – Cost per thousand impressions, the amount an advertiser expects to pay per 1,000 impressions. 3- Calculate your Revenue through RPMs.

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How much should my website be earning in 2022?

Monetize More

Finance sites’ RPMs are usually the highest in the range $30-$50. For instance: A website in the finance niche is getting roughly 500,000 page views a month. CPM – Cost per thousand impressions, the amount an advertiser expects to pay per 1,000 impressions. 3- Calculate your Revenue through RPMs.