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RPM vs CPM

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When comparing RPM and CPM, there are a few clear distinctions to make. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Track and analyze your RPM: Monitor your RPM rates and identify any trends or patterns. CPM ads differ from CPC ads. What’s the advertiser CPM then?

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What Are Pre-Roll Ads and Why Publishers Love Them

Brid.tv

Because of these numbers, pre-rolls are the undisputably most valuable digital ad real estate of the three instream ad types. First, the CPM for pre-rolls is higher, so publishers can earn more money. Second, because of high demand, pre-rolls have a higher ad fill rate. This means two things.

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A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

These ads usually perform better, have a higher CPM , and make publishers more money. Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team. These are video ad networks that connect CTV publishers with advertisers looking to buy ad real estate.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. When a user opens the publisher’s app, a piece of ad real estate is generated. Header Bidding Support.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Finally, the user on the publisher’s website sees the ad from the winning bid.

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time.