‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks
Digiday
NOVEMBER 23, 2022
Finding a way to monetize that content during the month of October, which is typically down in affiliate commission revenue, is also important, so Goldstein said her team will modify commerce pricing models to a cost-per-click model (CPC) on applicable products. CPC pricing ranges anywhere from $0.10
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