Did martech break B2B marketing?
Martech
FEBRUARY 8, 2024
And martech was about to turn the world on its head. Martech promised: Scale. Google, LinkedIn and Facebook are driving CPC up. SEO is atrophying. SEO isn’t dead — far from it — but like performance marketing, it’s much harder to do and delivers much less benefit than it used to. Drive more. Efficiency.
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