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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. When a user opens the publisher’s app, a piece of ad real estate is generated. Header Bidding Support.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Finally, the user on the publisher’s website sees the ad from the winning bid.

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RPM vs CPM

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CPM ads differ from CPC ads. With CPC ads, every time an ad is served on the publisher’s website and a user clicks on it; the publisher earns ad revenue. Since mobile screens are smaller, ads have less real estate, so publishers can charge more for each impression. Impression RPM 2. Page RPM 4.

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