Ad Monsters

FEBRUARY 25, 2023

Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111

CPC Demand Side Platform CPM Media 111

illumin

APRIL 30, 2024

This is not to be confused with geofencing. Geofencing is also a type of location-based marketing. However, geofencing marketing reaches a large audience based on their location whereas geo-based targeting reaches a smaller audience based on their location, demographics, behaviors, interests, and more.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Single Grain

JUNE 30, 2022

Creating ongoing ad copy to improve the ad quality score, resulting in lower CPC and higher profits. DOOH is powered up with AdTech, such as geofencing, tracking, retargeting, personalizing, attribution, and measurement. Running retargeting campaigns based on target demographics.

Agency 52

Agency Advertising Retargeting Conversion 52