Remove CPC Remove Education Remove Geo targeting
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How to control Performance Max campaigns

Martech

Bids are automated and determined by advertiser goals rather than a restrictive max CPC. Setting this expectation requires a bit of client re-education because the industry has long touted a key benefit of PPC to be the immediacy of results and the corresponding ability to do instant optimization. Geo-targeting.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Neeva : Target users willing to pay for an ad-free search experience, indicating higher purchase intent and discretionary income.

Media 52
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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

For example, instead of just targeting “running shoes,” an agency might find that “best cushioned running shoes for flat feet” offers a niche yet lucrative market segment. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —

Agency 98
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How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

For instance, you can look at their age, gender, location, income, education, and purchase history to create detailed customer personas. You can also use different tones, such as educational, entertaining, or inspirational to match your audience’s interests. This means creating content that is relevant, informative, and engaging.

Finance 52