CPC CPL Retargeting SEO 
Single Grain
APRIL 24, 2023
However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL.
Single Grain
NOVEMBER 17, 2020
Instead, I like to use them for brand-building and retargeting. To do that, you’ll use LinkedIn’s Website Retargeting functionality and build your campaign around high-impact pages on your site. BOFU Retargeting Text Ad Using a Customer Testimonial. Dive Deeper : * How to Target Effectively on LinkedIn.
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