How much does acquiring a customer cost?
Martech
MARCH 4, 2022
Rinner continued, “To become more efficient with CPA, brands should focus on the low-hanging fruit of the buyer journey, including reaching cart-abandoners, retargeting past purchasers, and refueling retargeting pools. CPC, CPL, CAC are all great CPA tools that marketers should use along the way.”.
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