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Is Google Analytics going away? What marketers need to know

Martech

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 127
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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Case Study: Microsoft Advertising Delivers Lower CPCs and Higher ROI Challenge: Competing with Google Ads by addressing higher costs and intense competition while trying to deliver improved ROI.

Media 52
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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. Expert Tip: Tap into CTV advertising to reach a growing audience with better targeting and clearer results. households expected to have CTV access by 2025.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. Expert Tip: Tap into CTV advertising to reach a growing audience with better targeting and clearer results. households expected to have CTV access by 2025.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. Expert Tip: Tap into CTV advertising to reach a growing audience with better targeting and clearer results. households expected to have CTV access by 2025.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Pixel is a piece of Javascript that collects first-party cookies. For example, Meta offers this function, ensuring that businesses use the most converting advertising method, resulting in an exceptional ROI.

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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. DMPs collect and analyze a substantial amount of cookie data to then allow the marketer to make more informed decisions of whom their target audience may be.