VideoWeek

DECEMBER 6, 2024

billion loan to help finance any moves it might wish to make next year relating to German TV business ProSiebenSat.1, Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser. And this would hit TV particularly hard, since pharmaceutical companies invest heavily in TV.

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Advertising Retail Pharmaceuticals Media 52

VideoWeek

APRIL 21, 2023

Google Releases Results for Cookie-Free Campaign Tests Google released a new set of results this week testing the performance of cookie-free campaigns, compared with campaigns which use third-party cookies. Google found that advertiser spend, as a proxy for reach, was down y 2-7 percent compared with cookie-based targeting.

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Agency Media Audience Cookies 52

Clearcode

MAY 10, 2023

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. We also work with numerous pharmaceutical companies on market share data inside the data clean room. And they will always ask questions.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Basis

JUNE 10, 2022

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. The Importance of Greater Transparency into Media Buys.

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Agency Media A/B Testing Demand Side Platform 94

Basis

AUGUST 17, 2023

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Bite off only what you can chew.

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Agency Finance Media A/B Testing 75