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Understanding 5 Key Pharmaceutical Consumer Personas

Basis

JANUARY 11, 2024

Pharmaceutical marketers today have their work cut out for them. On the other, signal loss in digital advertising, created by factors like Apple’s App Tracking Transparency, digital advertising regulation , and the loss of third-party cookies, is changing how advertisers can target consumers and assess campaign performance.

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Pharmaceuticals Healthcare Audience Education 65
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Amazon Advertising Case Studies: The Best E-Commerce Strategies

Single Grain

MAY 1, 2023

Strategies: Sponsored Products and Product Listing Optimizations The advertising team created an ad strategy consisting of sponsored product ads and optimizing their product listings to make them one of the top sellers. Sponsored ads were placed at the top of Amazon’s SERPs to increase conversions and CTRs. 246 hours in three months.

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Advertising Machine Learning Pharmaceuticals Conversion 88
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