Remove Conversion Remove Demand Side Platform Remove Pharmaceuticals
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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. And Pharmaceutical companies are major ad spenders, particularly on TV.

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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser. And this would hit TV particularly hard, since pharmaceutical companies invest heavily in TV. Kennedy as his health secretary. M&W forecasts a 6.1 Read more on VideoWeek.

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Everything You Need to Know About Programmatic In-Housing

Basis

An Example of the All-In Set Up For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). Bite off only what you can chew.

Agency 75
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The role of AI in programmatic advertising

illumin

Various programmatic advertising platforms such as demand-side platforms (DSPs) utilize algorithms to adjust ad spending and targeting rapidly, making programmatic ad buying a perfect fit for AI applications. The platform aims to streamline content supply chains and enhance Pfizer’s marketing strategies.