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How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. In general, companies with large product portfolios, sophisticated marketing strategies, and vast amounts of data about users will benefit from DCO tools.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

As they do so, Linkpop by Shopify allows merchants to launch social storefronts across platforms — accessible directly from their “link in bio” page — making it simple to convert followers into buyers and brand advocates. Frequence got a nominating nod in the category of Best Monetization Platform for Publishers. Best CRM Platform Act!