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Madtech: convergence of adtech and martech creates incredible opportunities – but buyer beware

More About Advertising

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

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Talend Announces 2022 Data Masters Award Winners

Martech Series

Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon. 2022 Talend Data Masters Award Winners: NORAM. With Talend Veolia integrated more than 20 different data sources as internal ERP systems, external partner data, smart meters, and IoT devices. Asia Pacific / Japan.

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