Remove Conversion Remove CPA Remove Impressions Remove Manufacturing
article thumbnail

How to Determine Ad Platform Reporting Offerings

Kevel

Impressions. Conversions. This could include “click-through conversions” (conversions tied directly to a click) or “view-through” (actions completed by users who were shown the ad but didn’t click). Clicks divided by impressions, aka the rate at which people click the ad after viewing. Average CPA.

article thumbnail

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. A combination of native and catalog feed ad units was used, and both delivered impressive results. to an exceptional 9.20 within the first month.

article thumbnail

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. Here’s what was done: Refined current ad campaigns: To tighten the unfocused areas, the contracted marketing agency restructured the campaigns, including keyword clean-up, geographic targeting and clear conversion tracking.

ROI 52