Martech

MARCH 7, 2024

We see great click-through rates and conversion rates from Bing. With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.” Get MarTech!

Cookies 109

Cookies GDPR Click Through Rate Advertising 109

Martech

DECEMBER 14, 2022

Server-side measurement is based on sending data directly from a server you own and control to the servers of the platforms you leverage for advertising and measurement, cutting out the middleman that is the browser your visitors use to access your website, and allowing direct tracking and measurement of outcomes like clicks and conversions.

First-Party Cookies 97

First-Party Cookies Cookies Retargeting A/B Testing 97

Martech

JUNE 1, 2022

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. It can help you have better ads created on your behalf, improve conversion rates, and more. Audio/podcast inventory. Connected TV. Google ads.

Marketing 118

Marketing Cookies Geo targeting First-Party Cookies 118

Martech

NOVEMBER 3, 2021

With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. Which comes first, SEO or CRO? But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. Keep in mind.

SEO 114

SEO Conversion Rate ROI Conversion 114